B2B Provides New Internet Site for Morrison Management Specialists

Atlanta, Georgia - April 28, 2009 - Although Morrison’s is a household name to generations of Americans who have eaten at one of their cafeterias, what many may not know is that the organization is responsible for supplying and managing food services for hundreds of the nation’s healthcare organizations. The list includes hospitals, extended care facilities, and other institutions where patients are provided meals.

Part of the Compass Group of companies, Morrison Management Specialists has continued to grow in size and profits by constantly looking to innovation to better serve their clients. B2B, with over ten years of transforming Microsoft technologies into solutions for corporations like Morrison was selected for the very important engagement of creating a new Internet presence. The senior management wanted to make sure to engage with clients and site visitors rather than be a static site like so many others on the web.

Careful attention was given not only to the general structure and flow of the site, but also to how it would be a people-to-people vehicle for communicating the values and services represented by Morrison. Through an iterative development process working closely with Morrison’s staff, B2B delivered a site that grabs the attention of visitors while delivering the company’s messages through various channels of media, including Adobe Flash animations and videos.

About Morrison Management Specialists

Morrison Management Specialists, a member of the Compass Group, is the nation’s only food service company exclusively dedicated to providing food, nutrition, and dining services to healthcare communities. The Atlanta-based company serves approximately 460 acute care clients in 41 states including some of the largest and most prominent integrated healthcare systems in the United States.

About B2B Technologies
The Company, headquartered in Atlanta, Georgia, has consulted with many global organizations, educational institutions, and mid-size companies for over 10 years. Previously named to Inc. Magazine’s list of 500 Fastest Growing companies in North American, B2B helps organizations derive maximum benefit from the latest Microsoft technologies in solving business problems critical to their operations. For more information, contact Ken Guthrie, kguthrie@b2btech.com.